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Fortune 500

TV Choice

Verizon wanted to offer its FiOS TV service to New Jersey residents, but the state’s laws required cable companies to negotiate with individual municipalities for the right to deliver TV service. The company approached Winning Strategies to develop a grassroots mobilizaiton effort to education consumers about the issue and provide them tools to support the cause of TV choice. Through a “Take Action” component on TVChoiceNJ.com, consumers were guided through simple steps to contact their state and local representatives regarding the issue. Registrants were kept up to date with a weekly e-newsletter. A password-protected section provided information customized for mayors and legislators. Read More

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Ultimate Eye Candy

Verizon wanted to create a buzz before introducing its FiOS TV service to New Jersey consumers. WSITS presented the Ultimate Eye Candy online game show, a reality-based program that married elements of popular TV shows: homemade videos, celebrity judges and viewer participation through video upload and voting. Participants could upload videos describing their ultimate eye candy or attend an event where street teams filmed videos. On ultimateeyecandy.com, visitors could view the videos and vote for their favorites. “Survivor” contestant Stephenie Lagrossa was one of three celebrity judges who responded comically to each video. The contest ran for six weeks before the announcement that it was sponsored by Verizon. Read More

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